|
Below
are questions most frequently asked by prospective clients.
We hope you find these Q&A's helpful. If you have questions
that aren't addressed below, please feel free to contact
us. If you would like more details about our search engine
marketing services, please visit our
services page.
What
are the main differences between Search Engine Submission/Optimization
and Pay-Per-Click (PPC) Search Engine Advertising?
What makes your search engine marketing services
different from the competition?
I've seen other companies charging much more
for apparently similar services, Why are your packages so
affordable?
When can I expect to see results from my website's
search engine marketing campaign?
Do
you provide a way for me to view and analyze the visitor traffic
to my website?
How often does your company re-submit a website
to the search engines?
I already know the keywords I want to target,
Why would it be beneficial for you to provide me with custom
keyword research?
What if I don't know how to implement the changes
you recommend like importing meta tags or making edits to
my website?
Can you guarantee that my site will be on the
first page of the search engine results?
Where did your free resources and pointers page
go?
What
are the main differences between Search Engine Submission/Optimization
and Pay-Per-Click Search Engine Advertising?
Search
Engine Submission and Optimization is geared toward making
your website more "keyword focused" so that search
engines better "understand" what your website is
about. Website listings achieved this way are known as "organic"
or "natural" search listings. Normally, when your
site is properly "optimized" for important keywords
and submitted correctly, it takes about one to four weeks
for the major search engines to pick up the changes, and then
re-rank the site in their search results.
A
Pay-Per-Click listing, also called "Sponsored" listings
or "PPC" listings, utilizes a search engine advertising
methodology to ensure the site is placed at the top of major
search engine listings when particular keywords are searched.
In general, the higher amount you bid per click and the more
relevant your ad listing is deemed, the closer to the top
of the search pages your site's ad is placed. Therefore, the
site will have increased exposure, and be more likely to attract
targeted visitors. PPC campaigns can be very effective, but
must be set up, managed and monitored to target the best keywords
at the best price-per-click; otherwise these campaigns can
be very costly and ineffective. Continuous keyword development
and proactive management of the ad copy (what the ads say)
are critical and necessary in order for the pay-per-click
ad listings to operate at their most optimal level.
PPC
listings will appear on all the major search engines including
Google, Yahoo!, MSN, AOL, AltaVista, Hot Bot, Excite, DogPile,
DMOZ, Look Smart, AllTheWeb, Lycos, IWON, Netscape, NBCI,
Overture, About.com, CNBC, CNN, InfoSpace, and more. PPC ad
listings normally appear at the top, right, and bottom of
the organic (non pay-per-click) listings. For more services
information, please visit our PPC services
page and our search engine
submission & optimization services page.
What
makes your search engine marketing services different from
the competition?
Our people have in-depth experience and a true passion for
internet marketing. We take ownership of every project and
truly enjoy attaining the results expected by our clients.
We are involved daily, at every level of the search engine
marketing industry, so we’re current on the ever changing
"likes and dislikes" of the search engines.
Our
daily research and service development makes us an invaluable
asset for your organization. An open line of communication
between us is very important which is why all clients receive
email and first-rate phone support to answer any questions.
The success of your website is very important to you and your
business. Our service packages provide current, practical,
and cost-effective programs that will attract highly targeted
visitors to your website. For over seven years we have been
helping small, medium and large businesses realize the benefits
of search engine marketing. When you work with Submission-Pro.com,
you can expect a friendly and honest business relationship
with results that will exceed your expectations. Please visit
our about us page for more information.
(return
to top)
I've
seen other companies charging much more for apparently similar
services, why are your packages so affordable?
Our search engine marketing packages allow website owners
to pick the right package to fit their unique and exact needs.
We don't suggest, nor do we perform, any unnecessary services.
You pay for exactly what will help you most.
For
those with larger, more complex sites and bigger marketing
budgets, we recommend our PPC Search Engine Advertising services
coupled with our Full Year Search Engine Submission/Optimization
package. However, both the PPC Search Engine Advertising services
and Search Engine Submission/Optimization services are highly
effective as stand-alone services... and a terrific value
since they are entirely geared toward effective and essential
services. Regardless of client size or marketing budget, customized
keyword research is performed for all our clients so as to
find the right keywords people are searching daily when trying
to find the particular offerings you are showing on your website.
Our $199.99 full service optimization and submission package
takes care of the most pressing needs for the submission of
your site and optimization of a preferred page. We will create
and suggest all the vital components that search engines look
for when ranking sites within the non pay-per-click listings.
If you would like additional pages of your site optimized,
we can provide you a custom quote based on the amount of pages
needed to be optimized.
When
can I expect to see results from my website's search engine
marketing campaign?
When utilizing our PPC Search Engine Advertising services,
your site will begin appearing in the search results within
one to two days. We make certain your account is set up correctly
prior to going live, so you do not waste your marketing budget
on a poorly created PPC campaign. We also gauge the success
of our services on how well you convert visitors to sales,
leads, etc... Your ROI is much more dependent on selling as
it is on shear amount of traffic.
With
our search engine submission/optimization services, you will
begin seeing results within one to four weeks from date of
submission. Normally the major search engines take one to
four weeks to spider (review) your site and include it in
their index. Our $199.99 One Year Full Service Submission
and Optimization package allows you to check up on the progress
of our optimization efforts over the year service term. We
can then make additional suggestions and offer additional
services to expand on that progress. We also provide website
visitor tracking to help analyze and see the results or our
services.
Do
you provide a way for me to view and analyze the visitor traffic
to my website?
Yes. If you are in need of website statistic tracking, we
offer this service with all our packages. We will perform
all the set-up and you will have secure login access to your
stats shortly upon signing up. Our real time stat tracking
allows you to analyze visitor data to help you know and improve
the performance of your website. Our user-friendly reporting
tracks the behavior of your visitors, the keywords and search
engines they're using to find your site, your most popular
pages and many other important visitor behaviors and trends.
Upon selection of any of our packages, you will have the option
of adding tracking to your order.
(return
to top)
How
often does your company re-submit a website to the search
engines?
We
submit and re-submit in accordance with each particular search
engine's submission and resubmission guidelines. Normally,
once your site is successfully submitted and listed on the
search engines, there is no need to resubmit. In fact over
submitting to search engines could do more harm than good.
We will only resubmit if it will benefit your site. Ultimately,
there are many other criteria, aside from resubmission, that
is important in attaining and keeping top rankings... this
is where our search engine marketing services can help.
I
already know the keywords I want to target. Why would it be
beneficial for you to provide me with custom keyword research?
We begin our extensive keyword research with the keywords
you provide and/or are most related to your site. We then
research other keywords that are not so apparent yet are searched
daily by your potential customers. We will find highly targeted
keywords that are currently being searched by potential customers
looking for sites like yours. Comprehensive research into
finding the right keywords is vital to the success of any
search engine promotion campaign.
(return
to top)
What
if I don't know how to implement the changes you recommend
like importing meta tags or making edits to my website?
As a valued client we will make sure that all the optimization
suggestions are applied successfully. If you or your staff
are unable to perform these type edits, we can certainly apply
all or some of our suggestions.
Can
you guarantee that my site will be on the first page of the
search engine results?
There are many variables in getting preferred search engine
rankings. Although we can't predict a specific rank, we provide
the road map for making it happen. The vast majority of our
clients achieve top 10 and better for their industries most
relevant and beneficial keywords. We certainly stand behind
our services and offer a 30 day money back guarantee in the
unlikely event you are not satisfied with our services.
As
for specific rankings... depending on your keywords and web
site structure, top listings are very possible. We’ll
inform you of all the important attributes that search engines
consider for ranking sites (as it pertains to your particular
site). Your site will improve in the rankings and likely receive
first page results for many keywords.
Neither
us nor anyone can guarantee a specific rank... according to
Google, nobody can know for certain where a site will rank
in the non pay-per-click listing results. Google also says
that no one can guarantee an exact ranking because the ranking
algorithms consistently change to protect their listings from
manipulation tactics. For more information please visit our
guarantee page.
Where
did your free resources and pointers page go?
If you would like to access our articles and search engine
submission pointers page, it is still available. Please visit
the search engine promotion
section of our site to read our latest articles and view our
tips and pointers.
(return
to top)
|
