Landscape Analysis - We perform in-depth analysis
of your competitors, comparable products and current
websites competing in your market. The fruits
of competitive landscape analysis are finding
SEO opportunities to exploit and actions to avoid.
Review & SWOT Analysis - Our SEO analysts
will review your entire website to discern areas
of opportunity and possible hindrances in achieving
solid results. Strengths of the site will be made
stronger, weaknesses will be corrected, opportunities
will be exploited and possible problems will be
Keyword Research - We find the absolute best
keywords to target for your business. In addition
to each client's input regarding keywords they
believe their prospects search, we perform industry
leading keyword research leveraging the latest
SEO Attributes Addressed - Your website's
content and overall structure play a big roll
in achieving targeted search engine rankings.
We make sure all components on your site that
the search engines consider important are optimized
Attributes Addressed - All search engines
consider the "off-page" attribute of
link popularity when determining rankings. The
greater your link popularity the better. Building
link popularity through directories, comparable
websites and social media are where we focus our
off-page link building efforts.
Places & Maps Optimization - A properly
setup and optimized Google Places/Map page can
be critical for businesses. Not only can the Google
Places page bring significant traffic, it can
also help build credibility for your business,
increase the effectiveness of search engine optimization
and help your overall organic SEO campaign.
Program Setup & Consultation - To better
understand the behavior of your visitors, how
they arrived at your site and how they interact
once there, we will setup Google analytics if
it's not already installed. We can provide your
team with complete training to ensure everyone
is getting the most from this program.
Blog & SEO Integration - Google+1, Twitter,
Facebook, LinkedIn and other social media networks
are becoming more and more intertwined and impacting
on search engine rankings. Based on your specific
situation, we will make sure the most important
steps you need to take to leverage the power of
social media are uncovered and fixed.
Ranking Progress Reports - We run keyword
ranking reports at least once per month to show
the progress of your rankings. These reports are
fully analyzed to ensure appropriate proactive
actions are taken to continue the consistent forward
momentum that our SEO clients enjoy.
Applicable XML Sitemaps - There are two
types of sitemaps suggested for SEO. One is
primarily for your visitors but has SEO implications
as well... that would be a sitemap located on
an actual page of your website. There are also
various XML Sitemaps that are used by search
engines to help them better understand which
pages, videos or news articles at your site
you want indexed as well as any new pages, videos
or news articles added to the site.
Account Management - We setup and use Google
and Bing webmaster tools to make sure we are getting
the most information from the search engines as
it relates to important ranking, spidering and
site performance activity.
Structure & HTML Analysis - If your website
isn't sound behind the scenes it can be a real
uphill battle to achieve solid rankings. We analyze
the website structure and HTML of your entire
site to head off any possible behind the scenes
& Search Engine Submission - We manually
submit your website and business to a variety
established targeted directories. Our submissions
are performed in complete accordance with the
best practice submission guidelines. We only submit
and/or resubmit your site if it is clearly in
the best interest of your websites rankings.